BBA degree aims to enhance your understanding of business while developing analytical and evaluative skills. You will be introduced to the latest business concepts and management techniques. Four years BBA programs in Riphah International University is initiated to provide students with knowledge, skills and attitude that will help them to beign their career anywhere in the world and to ensure that they will have the education to meet their goals and become leaders in their own field. To achieve this, the program provides students with a broad and thorough knowledge of the main features of organization management and current comprehensive analysis of management theory and practices. Within this context, students get familiar with both the theoretical background and the practical techniques of Business Administration.